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Online Services
 Hurriyet.com.trhurriyet.com.tr expanded beyond its role of being the online edition of Hürriyet newspaper in October 2000. With its 14.5 million unique monthly visitors browsing 1.2 billion pages, as well as 20,000 people sending in comments everyday, hurriyet.com.tr is Turkey's leading website and one of Europe's leading online publication as well. One of the business goals of Hürriyet is to continue its leadership in print media with a strong presence in online news coverage. With this goal in mind, Hürriyet launched its website (hurriyet.com.tr) on January 1, 1997, becoming one of the first newspapers in Turkey to go online. Expanding beyond its role of being the online edition of Hürriyet newspaper in October 2000, the website became a news site that updates developments 24 hours a day. At present, 14.5 million unique monthly visitors view the site, surfing over 1.2 billion pages. Every day, 480,000 people receive the daily bulletin and another 65,000 use the news alerts. The website's total ad revenue in 2007 was YTL 6.25 million. Approximately 20,000 users send their comments to the site every day, which makes the website one of the most interactive platforms on the Internet. Hence, hurriyet.com.tr is Turkey's leading website and also one of Europe's leading online publications. To build upon its success so far, hurriyet.com.tr plans to develop and implement innovative and creative methods for online publishing, revamp its content management infrastructure to make the site more appealing to readers and develop interactive web tools. In 2007, the content of the website was enhanced with several new additions, transforming it into a news portal. The news section of the website was given additional depth and dimension in reporting with the inclusion of Technology, Health, Women, Photo Analysis, Education and Strategy channels. • Interactive activities of the website were enhanced through digital polls, interviews and Personal Hürriyet. User groups were given special emphasis. • Turkey's best game show and trivia encyclopedia were offered through the Quiz game show. • An Internet umbrella in Turkey has been provided via the Bumerang system. • Social ads section was launched. • Birthday Hürriyet sales department was launched.  hurriyetemlak.comhurriyetemlak.com reached 55,000 daily unique visitors, 346,000 current classifieds, 111,575 individual members and 4,891 corporate members. Gathering the real estate sector under a single umbrella, hurriyetemlak.com continues to bring together real estate agencies, construction companies and people looking to buy real estate on the Internet, the platform of today and tomorrow. After ending 2006 with 1,814 paid membership package sales, hurriyetemlak.com added 3,794 new members in 2007 and achieved a total of 6,015 package sales and 1,631 package renewals. 2007 figures demonstrate the leadership of hurriyetemlak.com. As of year-end 2007, hurriyetemlak.com reached • daily average 55,000 unique visitors, representing 125% growth, • a total of 346,000 current classifieds, representing 233% growth, • a total of 111,575 members, with the addition of 82,565 new individual members, representing 185% growth and • 4,891 corporate members, representing 163% growth. These figures mounting day by day clearly demonstrate the leadership of hurriyetemlak.com. Real estate agencies and construction companies who want to invest in their brands and futures by taking advantage of the strength of the Hürriyet brand, as well as all services of hurriyetemlak.com join the hurriyetemlak.com family. hurriyetemlak.com accomplished a great deal in one year ; • hurriyetemlak.com is moving forward with confident steps with its corporate members from 56 cities, including the Turkish Republic of Northern Cyprus. • 495,650 signs and 13,420 vinyl "For Sale" and "For Rent" signs, prepared by hurriyetemlak.com to support the marketing activities of its members, were distributed to 3,881 members throughout Turkey and placed on real estate windows. This promotion was met with high demand and the Company began the sales of this service. • hurriyetemlak.com continued its popular campaign in 2007, organized to simplify and increase its members' sales; it helped 1,607 real estate agency members to own a Sony digital camera, at a special discount. • Thanks to the assistance of hurriyetemlak.com, 600 of its real estate agency members set up their own websites with their own titles. • hurriyetemlak.com's database, whose value is increasing day by day, was marketed through various projects. • A resource, which includes all kinds of companies providing real estate-related products and services and which can be visited by individuals for all of their needs, was created. Transportation, furniture and decoration companies were presented with the opportunity to promote themselves on the website. • hurriyetemlak.com added another channel for its members to reach the consumers. The Hürriyet Emlak (Real Estate) Magazine was launched in September 2007. The Magazine collected YTL 194,576 in classifieds and advertisements in four months and set its revenue goal for 2008 at YTL 808,850. • While hurriyetemlak.com received ads only from construction and finance sectors in 2006, construction material, furniture, decoration, telecommunication, publishing and broadcasting, rating agencies and insurance companies as well as political parties also advertised steadily on hurriyetemlak.com in 2007. After increasing its ad revenue by 428% in 2007, hurriyetemlak.com targets 110% ad revenue growth in 2008. • The "Is This a Dream?" program hurriyetemlak.com sponsored as part of its social responsibility project created a strong influence throughout the country. • All of these efforts that hurriyetemlak.com undertook in order to accomplish the best and provide its corporate and individual members the best service bore fruit and 2008 targets were formed accordingly.  hurriyetoto.comhurriyetoto.com reached 12,593 individual and 794 corporate members before even its first anniversary. With its "One Classified One Tree" campaign, hurriyetoto.com is creating "Memory Forests" and supporting efforts to preserve our environmental resources. hurriyetoto.com which began its pilot website in April 2007, brings together automobile and motorcycle galleries, car dealers and enthusiasts of all vehicle-related contemporary subjects on the Internet, the platform of today and tomorrow. Not even one year old as of year-end 2007, hurriyetoto.com has reached • daily average 25,000 unique visitors, • a total of 15,277 current classifieds, • 12,593 individual members and • 794 corporate members. In addition, hurriyetoto.com: • Within the scope of the very popular campaign which promoted paint thickness gauges, that the Company organized to simplify and increase its members' sales, 934 package sales was realized. • Collected YTL 208,450 of ad revenue from finance and automotive companies and 2008 growth target is set as 268%. • Created "Memory Forests" in the regions of Turkey in need of forestation, within the scope of its "One Classified One Tree" Campaign aimed at expanding Turkey's forested areas and tree inventory; reestablishing and improving the disturbed relationship between land, water and plants and supporting efforts to preserve the country's environmental resources. The Company set the campaign target at 100,000 trees.  anneyiz.bizBringing mothers together online, anneyiz.biz is the most popular online "mother publication" in Turkey. Updated seven days a week, anneyiz.biz generates content that is of interest to women, mothers and children. In addition to covering a wide range of topics from education, entertainment and travel to activity plans, women's health and sexuality, the website offers members an interactive platform as well. The website is an important advertising channel for companies that operate in the subject area.  hamileyiz.bizhamileyiz.biz supports prospective mothers from pre-birth through the baby's first years with all subjects they need. The fact that hamileyiz.biz includes opinions and comments from academicians, experts and medical institutions bolsters the website's interest. The website also allows mothers to share their experiences and communicate with each other, in addition to providing them with information. In December 2007, hamileyiz.biz entered into a long-term content agreement with Turkey's leading health group, Acıbadem Health Group, which is in collaboration with Harvard Medical International. |
