 |
| Operations |
 |
Online Services
 Hurriyet.com.trOne of Hürriyet’s chief business goals is expanding its leading position in print media into online news coverage. With this goal in mind, hurriyet.com.tr was launched on January 1, 1997. It represented one of the earliest instances of a newspaper in Turkey to bring its content online. Moving beyond the function of appearing as the online version of Hürriyet newspaper in October 2000, the website grew into a full-fedged news portal ofering a continuous stream of the latest news over 24 hours each day. With 20 million individual users visiting 1.4 billion pages every month, the site’s user fgures keep growing every day; 500,000 people receive daily newsletters. As one of the most interactive online publications with almost 20,000 users sending their comments daily, hurriyet.com.tr is Turkey’s leading website and ranks among the top online publications in Europe. As was the case in 2008, hurriyet.com.tr plans to develop and implement innovative and creative techniques in online publishing as well as revamping its content management infrastructure. The goal is to streamline and improve the navigation for users and develope interactive web tools in the future. In 2008, hurriyet.com.tr continued to reinforce its content and subsections with several new introductions on the website. These improvements are listed below: » The Health channel is launched » The Technology channel is launched. » The Economy section is tuned and aligned to a sub-section character and the sector’s relations with the site have been reinforced through exclusive interviews. » The customized news prompter Hürriyet Mind v1.0 service was fnalized and came online. » Yazarkafe.com (Writercafe.com) project was concluded and launched as an independent domain. » Sendeyolla (YouSend-UGC) was transformed to be based entirely on the citizen-journalism concept. » Hurriyet English section was launched and later merged into Hurriyet Dailynews. » The Cinema channel was revamped. » Screen saver software was designed for Hurriyet.com.tr. » There was increased emphasis on the new Gadget and Widget applications that would run with the Vista and Macintosh operating systems and websites such as igoogle-myyahoo. These applications were developed and launched. » Total applications for Bumerang (Boomerang syndication system) surged past the 14,000 mark; with the number of accepted sites exceeding 7,000 and network volume reaching 1 million UVs. » Eforts towards google optimization continued. Incoming trafc from Google which stood at 5 million per month in 2007, soared to 10.5 million by the end of 2008. Sitewide PR levels reached 7, with PR6 achieved for sub-channels and PR8 for English section.  Hurriyetemlak.comAccording to a survey by the independent research company, KMG IPSOS, held in ten provinces through face-to-face meetings with ad users, consumers advertising their properties and intermediaries, hurriyetemlak.com is the frst website to be accessed for online real estate ads. All users whether they want to publish a real estate ad or search for one have hurriyetemlak.com as their frst choice. According to users, hurriyetemlak.com is the most reliable, innovative, prestigious, and original site with high return rates. And, it is the most accessible one to place and search real estate ads. Expert in Real estate: hurriyetemlak.com hurriyetemlak.com continues to bring together real estate agencies, construction companies and people looking for real estate on the Internet, the platform for today and tomorrow. Concluding 2008 with 5,696 paid membership package sales, hurriyetemlak.com welcomed 2,101 real estate ofces through corporate membership packs in 2008; reaching a total of 12,995 membership pack sales and 4,398 package renewals. As of the end of 2008, hurriyetemlak.com had 6,541 corporate members as package holders. Figures attest to the leadership of hurriyetemlak.com! As of the end of 2008, hurriyetemlak.com reached: » a total of 6,541 paid corporate members, representing 58% growth, » a daily average of 64,680 individual visitors,representing 18% growth, » a total of 581,975 current classifeds, representing 68% growth, » a total of 204,988 individual members, representing 83% growth, » and 24.008genuine corporate members, representing 89% growth. Great achievements by hurriyetemlak.com in just 2.5 years! Having visited every corner of Turkey in 2008, the hurriyetemlak.com team confdently continues to make strides for progress with 6,541 corporate members in 73 provinces. "For Sale" and "For Rent" signs designed to support the marketing activities of member real estate agencies were distributed to throughout Turkey. With 562,705 signs distributed to 3,695 members, and 12,840 vinyl signs distributed to 3,668 members, this was a successful "outdoor branding" exercise with wide coverage throughout Turkey. No agents without cameras and no ads without images anymore: hurriyetemlak.com continued with its popular campaign "No agents without cameras, no ads without images" (Fotoğraf makinesiz emlakçı, fotoğrafsız ilan kalmasın!) in 2008. The campaign encouraged real estate agencies to use images in all ads while making a positive contribution to membership sales. In 2008, hurriyetemlak.com helped 1,925 member real estate agencies purchase a Sony digital camera at a special discount. Websites for Corporate Members: In 2008, hurriyetemlak.com helped 368 member real estate agencies set up a website in their own name. As of the end of 2008, the active users of hurriyetemlak.com "website service" reached 892. Clean ads campaign: Backed by its users, hurriyetemlak.com launched a new campaign for long-lasting, reliable and high quality service in 2008. This campaign, waged with the support of the responsible members of hurriyetemlak.com, aimed to provide benefts to both real estate agencies and those seeking real estate. It sought to improve the sector further with accurate and genuine ads and reinforce visitors’ confdence in real estate agencies and the entire system in general. Video ads: Ad information was enhanced by publishing videos shot by the ad client alongside ad details, thus moving a step beyond simple photographs. Ads with Maps: The integration of ads on hurriyetemlak.com with Google Map was completed. From now on, users can view the exact location of the real estate they select on the map accessible from search results and ad details page » Ad details via SMS: The SMS Info Sign was designed to be attached to the posters created for our corporate members. People who seek real estate by going from door to door can now send an SMS to the number on the poster. They then receive all the details of the real estate on their mobile phones via SMS. » Hürriyet emlak yaşam Supplement Bargain Ads: Appearing in the Hürriyet Emlak Yaşam supplement published every Thursday, "Bargain Ads" is a brand-new product jointly developed by the online and newspaper teams. Those wishing to swiftly sell or let real estate on their profle, consider this particular product. » Wall Maps: Sales of wall maps, of large size and large scales designed for display on the real estate agencies’ walls, have been launched on hurriyetemlak.com.  Hurriyetoto.comThe youngest of the big three makes rapid strides towards new goals. Since its launch, 1.5 years ago, hurriyetoto.com became one of the top three automobile classifeds brands. According to a survey by KMG IPSOS, conducted face-to-face with ad users, consumers placing ads, auto galleries and rent-a-car companies in 10 provinces selected to represent Turkey, hurriyetoto.com is among the top three auto classifeds websites. Users regard hurriyetoto.com as a classifeds website that is an original, highyield, reliable, honest and well-designed site, where it is easy to place and search classifeds. Young and innovative, hurriyetoto.com will grow further in 2009. hurriyetoto.com is an innovative automotive classifeds website aimed at individual users searching for automobile and motorcycle galleries, dealerships, rent-a-car companies and classifed ads or browsing for the latest in the industry. Concluding 2008 with a full 1,139 paid membership package sales, hurriyetoto.com incorporated 743 new auto galleries as paid-for members in its family, achieving a total of 1,934 package sales and 135 renewals. As of the end of 2008, hurriyetoto.com had 1,590 package owner members. hurriyetoto.com in fgures Less than two years after its launch at the end of 2008, hurriyetoto.com: » has 34,981 individual users per day on average, a total of 26,366 current classifeds, 41,517 individual members, 2,967 corporate members. » Achieved 934 package sales, » Concluded sales of 891 micron indicators (coating thickness gauge) as part of the sales support promotions. Highlights from 2008 » Video Clips on Ad Details Page: hurriyetoto.com members can publish video clips of the vehicle they want to sell on the ad details page in order to take a step beyond photographs and enhance the impact of their ad. » Special Vehicle Search: Aimed at both end users and corporate members, a new search function was developed in hurriyetoto.com for sales of damaged and disabled vehicles and sales between foreigners. » The "Your Car Should not Remain Unsold" Advertising Campaign: Both online and of-line channels were used in the advertising campaign run on the frst anniversary of hurriyetoto.com under the slogan, "Your Car Should not Remain Unsold" (Otomobiliniz Elinizde Kalmasın). On top of using conventional channels and online, 43,538 additional people between 22 and 45, male, urban, and vehicle owners were reached by sending out MMS messages. The campaign ran from May 13, 2008 to June 26, 2008. » "Correct Quote Wins": Turkey’s frst Advergame to be played on Real-Time Data and ofering a Car Prize, "Correct Quote Wins" (Tutturan Kazansın) is a game where the user "guesstimates" the price for the advertisement details provided, taken on a daily and current basis from hurriyetemlak.com and hurriyetoto.com. The highest scoring user would win a 2009 Hyundai i10 supplied by the main sponsor, Hyundai Elmas. The game was on between September 19, 2008 and November 11, 2008. The winner received the prize from hurriyetoto.com ofcials. » Akın Akın AutoShow-Live from AutoShow: There was live video reporting on hurriyetoto.com presented by "Akın Sel" on the frst fve days of the AutoShow 2008 Exhibition. Due to popular demand, the "Akın Akın AutoShow" section remained online after the the exhibition ended. » "50 Navias in 50 days" from hurriyetoto.com campaign: Under this campaign, launched with the collaboration of hurriyetoto.com and Navia, those placing ads on hurriyetoto. com were entered into a drawing. Fifty people won Navia navigation devices over 50 days.  Yenibiris.comThe online platform of Yenibiriş (A new job), Yenibiris.com provides online sourcing and selection services for over 49,000 companies of all sizes and industries, ranging from large scale multinationals to small- and medium-sized enterprises. The website boasts an extensive CV database owing to the large number of its individual members. Yenibiris.com’s content guides its members in their career and personal development. It makes a diference in the labor market with its training-driven projects developed for various industries in line with local and global changes. With its constantly updated technology, Yenibiris.com creates solutions for individual and corporate members that accelerate and facilitate the processes of job and candidate search. In 2008, the ease of website use was improved and new functionality was provided through: » The updated interface, » A new job search and listing module, » A facility to separately track of internship records, » ”My Page” and cover letter features, » Faster and updated application fow, » A facility for employers to log candidates’fles to be followed up via Yenibiris.com enabling them to follow the process from a single feld, » A facility for employers to forward CVs of candidates to another person via e-mail. In 2008, Yenibiris.com had: » 49,129 corporate members, » 5,540,290 CVs » 58,600 current ads, » 1,352,604 average daily page impressions » 81,754 average daily individual users. With new technologies and business development projects, Yenibiris.com will continue to add value to the industry in 2009.  Anneyiz.biz» In June 2008, Anneyiz.Biz Germany (www. anneyizbiz.de) was launched. » Infrastructure and groundwork for Tüp Bebek Online (www.tupbebekonline.net) was concluded and the IVF website was launched in December 2008. » Subsequently, contracts were signed for four Anneyiz.Biz Baby Care Rooms in Etiler-Mohini Family and Life Center, Kozyatağı Palladium Shopping Mall, and Bahçeşehir Prestige Mall. They were all inaugurated by January 17, 2009. » Anneyiz.Biz Market was launched. » The Bizim Çocuklar (Our Children) section was launched on the website and the content was also introduced in the Anneyiz.Biz magazine. » Having concluded the production and testing phases in 2008, www.anneyizbiz.tv web TV project was launched. The software and design phases were fnalized in 2008 and the web TV was brought online in January 2009. » For the period ahead, there will be increased emphasis on book publications. One book will be published every month among books by various authors. |
