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| Operations |
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Circulation of newspapers
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Whereas Hürriyet was reaching its readers in 81 provinces, districts, and other locations all over Turkey through 23,400 sales points in 2004, this number grew to 23,929 in 2005.
Publication sales 
Based on the data provided by the Press Announcement Agency, the daily average of newspaper sales reached 5,002,460 in 2005, an increase of 6.8% over the 2004 figure of 4,682,195.
Hürriyet aims to retain its reader profile and to maintain its leading position in the market. Therefore, it always holds to its price level and does not employ a competitive pricing policy to raise its circulation. Despite the limitations placed upon the marketing and promotional activities of newspapers by the legal regulations passed in mid-2003, Hürriyet achieved a circulation of 519,000, marking an annual increase of 4.9%, thus garnering an overall market share of 10.4%. In 2005, Hürriyet did not increase the prices of its weekdays and/or weekend newspapers. 
Whereas Hürriyet was reaching its readers in 81 provinces, districts, and other locations all over Turkey through 23,400 sales points in 2004, this number grew to 23,929 in 2005. In all, 65% of Hürriyet's total sales occur in Turkey's three largest cities, namely Istanbul, Ankara, and Izmir. In comparison to the circulation of its editions on weekdays, sales of Hürriyet go up by 80,000 on Saturdays and 260,000 on Sundays.
Hürriyet's goal is to maintain its status as the best-selling newspaper in Turkey and to continue to be the daily providing the highest value. To ensure the accomplishment of this goal, the following measures will be taken:
With the belief that it is indispensable for the publishing business to embrace life in all its dimensions, Hürriyet prepares supplements and regional newspapers that add value to the lives of its readers and provide new opportunities for its advertisers. These supplements are important factors that distinguish Hürriyet from others in the Turkish media. 
"Kelebek," which was re-published in 2004, is one of Hürriyet's most important trademark supplements. With its re-emergence into themarket in March of 2004, "Kelebek" has filled an important gap and has made a significant contribution to Hürriyet's circulation, which is up by about 40,000 additional sales units as of yearend 2005. Hürriyet's supplement "İK" has reinforced Hürriyet's leadership in the field of human resources. It not only addresses the needs of professionals seeking to expand their lives, but it also impacts institutions. Moreover, it has also succeeded in becoming an important advertising medium. With an emphasis on rich content, Hürriyet Sunday has been developed to maintain the Newspaper's leading position in the sector on Sundays. The mportance of its role in this regard is evident from the fact that based on Sunday sales Hürriyet is by far the best-selling newspaper in Turkey. In 2005, Hürriyet continued publishing supplements that address different types of readers and diverse interests. For example, realizing the gap in the growing real estate sector, Hürriyet launched the "Emlakyaflam" ("Real Estate & Life") supplement for its readers in the Istanbul Region. "Emlakyaflam" keeps a finger on the pulse of the real estate market and acts as an important resource and guide in the real estate field to those living in Istanbul. In 2006, Hürriyet aims to continue publishing supplements that will increase turnover and not create any loss. It also plans to overcome the diversification problem in the sector by providing new choices in different fields for its readers. back to top
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