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Sales of Publications
 According to the data released by the Press Advertising Agency, daily average net newspaper sales in Turkey fell from 5,170,000 in 2007 to 5,065,000 in 2008, indicating a 2% decline.  The average daily net sales of Hürriyet in 2008 were 518,000 with a 9.3% year-on-year decline. The market share of Hürriyet which stood at 11% with 571,000 average daily net sales in 2007, dropped to 10.2% in 2008. The reason for the decline in the average daily net sales and the market share in 2008 was actually in relation to the boost in 2007 sales brought about by the free promotional products ofered on weekends with the newspaper. After promotional giveaways became less frequent in 2008, sales returned to their normal levels. The cover price of Hürriyet set as TL 0.35 on weekdays in all sales regions except Istanbul since October 31, 2003, rose to TL 0.40 for Ankara, Izmir (urban) and Antalya regions in 2008. The price of weekend editions increased from TL 0.50 to TL 0.60 throughout Turkey. While Hürriyet reached its readers through 24,620 sales points in 2007, the number of points of sale rose to 24,850 as of the end of 2008. Turkey’s three largest cities, urban centers of Istanbul, Ankara and Izmir, account for 62.2% of Hürriyet’s total sales volume. Compared to the weekday editions, Hürriyet sells 87,000 additional copies on Saturdays and 208,000 additional copies on Sundays. The total circulation revenue of Hürriyet was TL 76.4 million in 2008. (TL 81.6 million in 2007). TME Circulation Revenue Circulation revenue of TME, consolidated in Hürriyet’s fnancial statements after 2Q07, was TL 33.4 million in 2008 (TL 26.1 million in 2007). Objectives for 2009 As global recession and increasing competition are expected to prevail, the main goal of the Hürriyet Advertising Group in 2009 is to provide to the frms and consumers solutions appropriate for the circumstances of the time. Ranking frst among newspapers in terms of ad revenue, Hürriyet will continue to break new ground in 2009. Hürriyet will further improve the active interaction developed over the years with its ad clients and other social stakeholders; try to help its clients to cope with the impact of recession in 2009 and create new opportunities for them to invest in advertising. These are among Hürriyet’s key priorities. According to the surveys by independent research companies, Hürriyet is the newspaper with highest penetration in the “AB” socioeconomic segment and in the over-25 age group; both groups having high propensity of consumption. Owing in part to the campaigns planned for the year, the Company will remain as the top business partner for its clients’ eforts to boost their image and sales in 2009. With the integrated use of all advertising channels such as the fagship newspaper Hürriyet, Referans, Hürriyet Daily News, other publications, regional supplements, classifeds, special supplements, websites, inserts and brochures, the Company enables all ad clients to reach their target audiences, and tracks the results of the campaigns with them. Through each and every period of economic slowdown that Turkey has undergone, Hürriyet has always managed to bounce back as the leading newspaper. Due to their high impact, print ads gain even further signifcance in the eyes of the ad clients at times of economic downturn. Hürriyet aims to enable its ad clients to hit their high impact and effective penetration targets through one-to-one surveys, projects, new products and services it will create for them. In that way, Hürriyet will be encouraging the revival of consumption nationwide. Furthermore, ofering customized advertising products and services for small-and medium-sized enterprises, which will be hugely important for Turkey, is among the priorities for 2009. Hürriyet Supplements Reaching 2,700,000 people each and every day, Hürriyet caters to its readers’ need for accurate news and trustworthy comments. Furthermore, led by the conviction that contemporary publishing should embrace all aspects of life, Hürriyet also publishes supplements to create added value in its readers’ lives. These supplements are a major factor that sets Hürriyet apart from its competitors in the Turkish media. Another signifcant aspect of these supplements is the creation of a new opening for ad clients. Reinforcing the leading position of Hürriyet in the feld of Human Resources, the İK (HR) supplement has resonated well with the companies as well as professionals seeking to create a new breakthrough in their lives. For that reason it has become a major advertising channel. With its rich content, Hürriyet Pazar (Hürriyet Sunday) has a key role and impact in making Hürriyet one of Turkey’s best-selling Sunday newspapers. Kelebek Reaching Hürriyet readers for almost 32 years, despite some interruptions, Kelebek (Butterfy), one of the biggest brands of Hürriyet, joined readers once again as a Hürriyet supplement on March 15, 2004. With its extensive content and distinctive columnists, Kelebek seeks to present a snapshot of all aspects of life and aims to embrace the whole readership of Hürriyet. The latest trends in fashion, issues of interest for women, social trends and health are among the leading topics of Kelebek. Hürriyet İK Ever since its frst issue in October 1995, Hürriyet İK (HR) is the most efective medium to bring employers and job seekers together. A small ad in Hürriyet İK can lead to the development of a robust career. For 14 years, Hürriyet İK has undertaken a very signifcant role for the establishment of professional human resource management, contributing to the development of a qualifed workforce by propagating the concept of “Human Resource.” Hürriyet Cumartesi Hürriyet has been publishing a Saturday supplement since 1994. Initially called Hürriyet Tatil (Holiday) the supplement’s name was soon changed to Hürriyet Cumartesi. With a predominantly lifestyle-oriented content, Hürriyet Cumartesi presents news stories, interviews and comments on fashion, music, books, pets, mother and child relations, women, sex, features on people, and venues. Doğan Hızlan, Kanat Atkaya, Nora Romi, Figen Batur are among the columnists of Hürriyet Cumartesi while Ayşe Arman contributes to this supplement with her interviews on relationships. Style pages by Sibel Arna have been a trailblazer in the feld and are followed by other newspapers’ Saturday supplements. Launched by Hürriyet seven years ago, the “Top 10” page which grew into a distinct trademark is now published in Hürriyet Cumartesi. Hürriyet Pazar Published since 1994, Hürriyet Pazar is an unrivalled pioneer in its feld. All Sunday supplements currently published follow the route of Hürriyet Pazar. Designed entirely as a current afairs publication, Hürriyet Pazar is designed with the joint aim of refecting on the week’s agenda while making its own agenda. Presenting a very rich and unrestrained content in the format of Turkish and international news, interviews, people features, special fles and debates, Hürriyet Pazar is also remarkable for its photographs. These photos are notable for their relevance to the topics they accompany and the detailed production that they sometimes require. Kokpit (Cockpit), Ağıztadı (Gusto), Polisiye (Crime and Detective) and ve Sağlık (Health) are the regular columns appearing every Sunday. The comic strip character Press Bey (Mr. Press) by Latif Demirci is Hürriyet Pazar’s window to humor. Ayşe Arman with her interviews, Yalçın Doğan and Uğur Cebeci with their columns, Prof. Osman Müftüoğlu with his health page, Prof. Arman Kırım with the food and cuisine section, Yorgo Kırbaki and Tolga Tanış with their dispatches and opinion pieces from Athens and New York, respectively, and Prof. Sevil Atasoy’s criminology articles have become trademarks of Hürriyet Pazar. Hürriyet Seyahat The travel supplement of Hürriyet was launched on June 26, 2003. Published on Thursdays until March 1, 2004 Seyahat has since been ofered to readers on Mondays. Featuring not just domestic and overseas travel and holiday alternatives with articles and photographs, Hürriyet Seyahat aims to ofer the reader relevant tips and information for their destinations. The supplement provides guidance to Hürriyet readers on a wide range of issues from local cuisine to travelling with children, or from the latest in tourism sector to budget holiday options. Seyahat features a selected destination in Turkey or abroad on its cover for each issue. Acclaimed travel writer, Mehmet Yaşin’s dispatches have also appeared in this supplement since 2008. Hürriyet Otoyaşam Since October 8, 2003, Hürriyet Otoyaşam has been is a weekly free supplement published with Hürriyet. Hürriyet Otoyaşam ofers extensive content from innovations in the automotive industry to motor sports or from fnancial services to technology updates. Hürriyet Keyif Cumartesi/ Hiirriyet Keyif Pazar Predominantly featuring pieces on cinema, culture and arts, the Saturday and Sunday editions of Keyif (Leisure) are published in tabloid format in Istanbul. Both supplements contain reviews on newly release books and albums, as well as news about exhibitions, theater plays, concerts and new flms. Exclusive interviews with acclaimed fgures dominating the arts and culture scene during that week also appear in these supplements. Trendy Published as the youth supplement of Hürriyet since December 23, 2002, Trendy ofers a gateway to a range of issues from interviews with celebrities, fashion and beauty tips, the latest in culture and arts, to real-life stories from readers. Trendy is published every Monday and is available the whole week. Emlak Yaşam Seri ilanlar With its fnger frmly on the pulse of Istanbul’s real estate market since March 24, 2005, Emlak Yaşam is published every Thursday. Re-branded as Emlak Yaşam Seri İlanlar in June 2008, the publication also carries classifed ads in this feld. It aims to be a reference point for all people of Istanbul who are considering purchasing a house, selling a house, or renting/letting one. back to top
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