With overcoming the negative effects of 2009 global crisis, ad market posted strong recovery in 2010. Turkish ad market increased by 30% in 2010 and amounted to TL 3,860 million (USD 2,575 million), compared to TL 2,964 million (USD 1,917 million) in 2009.

TV's and newspapers remained as the most preferred advertising segments in 2010 as well. In fact, TV and newspaper advertising made almost 76% of the total ad spending in Turkey in 2010.

Ad revenues in TV segment is estimated to have increased by 40% in 2010 to amount to TL 2.0 billion (USD 1.3 billion), compared to TL 1.4 billion (USD 0.9 billion) the previous year. The newspaper advertising increased to TL 920 million (USD 614 million) in 2010, from TL 811 million (USD 524 million) in 2009, which represents an increase of 13%.

Internet has been once again the fastest growing ad segment in 2009. Internet ad revenues, is estimated to have increased by 32% in 2010 and to have reached TL 410 million (USD 274 million). Hence, the share of internet advertising in total ad spending rose to 10.6% in 2010, up from 10.5% a year ago. Internet revenue includes estimated banner, classified and search engine ad revenue and excludes shopping and tourism websites.

Hürriyet newspaper's ad revenue increased by 12.3% in 2010 compared to the previous year and amounted to TL 337.8 million. Hürriyet remained as the market leader in newspaper advertising in 2010 as well.

Hürriyet was once again the most preffered newspaper for the advertisers and sustained its leadership in many segments such as classifieds, human resources, education, construction, automotive, retail, textile, tourism, communications, entertainment, finance, culture and arts, social ads, insert distribution. Through its supplements, Hürriyet maintained its competitive advantage in many regions and areas in 2010.