Internet Activity

 

www.hurriyet.com.tr

One of Hürriyet’s main business objectives is to expand its market leading position in print media to online media. To this end, hurriyet.com.tr was launched on January 1, 1997 and became one of the earliest examples of an online newspaper in Turkey.

As of October 2000, the website grew into a full-fledged news portal offering a continuous stream of the latest news, updated 24-hours a day, moving well beyond being merely the online version of Hürriyet newspaper. The website continued its groundbreaking activities with the development of sub channels like Web TV and astrology at the end of 2009, followed by interactive services including Bumerang and Yazarkafe and subsequently the development and launch of various new mobile applications in 2010. With these initiatives, the Company focused on creating a perception of hurriyet.com.tr as a multi-dimensional online media platform through marketing and social media activities. At end-2011, hurriyet.com.tr reached 2 million individual users everyday and 24 million individual users each month; in addition, the website was number one in its own category according to Alexa, Gemius and comScore.

Hurriyet.com.tr’s 2011 activities included:

• The design of hurriyet.com.tr was renewed to offer better quality services and an improved user experience. The new hurriyet.com.tr offers better navigation for users. Also, new ad spaces and advertising models (such as on-page advertising, sponsorship for article spaces) were created to increase the media revenues. 
• The hurriyet.com.tr site announced that it had become the third most visited news portal in Europe, surpassing European giants like Bild and ElPais, according to November 2011 data from comScore,  the world’s leading digital analytics company, while maintaining its leadership in online media in Turkey. 
• The iPad/e-newspaper app was downloaded to 120,000 iPads during the yearend 25,000 active readers are reached daily. The Company initiated paid subscription options and new advertising models. 
• The design of the sports channel was completely refreshed to provide better services to readers who follow various statistics on all sports including football, basketball and tennis, among others. 
• WEB TV operations launched to establish high quality and thematic video channels and the studio investment was completed. 
• The TEKNOTV channel was initiated where informatics and technology products and services are analyzed in detail. 
• Professional video broadcasting was also introduced. 
• Bumerang, which consists of a quality blog and website network, expanded to 16,000 websites. In social media advertising, the Company developed and launched Bumads, which provides advertorial services to brands through Bumerang member websites. 
• The Bumads launch event included the participation of over 400 leaders of the internet, marketing and blog sectors. The Bumerang Awards were presented at the same event. Some 23,000 people cast their online vote in the competition organized with 1,470 participating websites. The distinguished jury members presented awards in six categories.

The 2012 targets of hurriyet.com.tr include:

• To create a sub channel strategy to increase the visitor traffic on a 24/7 basis on weekends from the current peak usage that occurs only during working hours and weekdays; to develop channel content on different areas of interest, such as finance, culture & art, fashion and life; 
• To implement a Channel Management System for such new channels to increase revenues; 
• To launch a new tabloid with completely different content to be updated regularly; to develop new paid membership patterns and new advertising types; 
• To combine Hürriyet Kıyasla with the Piyasanet channel under hurriyet.com.tr; to develop Piyasanet TV’s videos on consumer information and analysis with its finger on the pulse of the finance world, loans, GSM tariffs and similar comparisons and on expert opinion; 
• To reengineer the structure by introducing thematic channels like TeknoTV, PiyasanetTV, KültürsanatTV, among others; 
• To make the Bumads advertising platform permanent service in Turkey and to turn it into a global .com  product; 
• To initiate mobile app broadcasts of the Hürriyet Top Ten, prepared by the newspaper for many years, compatible with location-based iPhone – iPad and Android.
 

www.hurriyetemlak.com.tr

2011 operational highlights of hurriyetemlak.com include:

• Number of average monthly unique visitors increased 18% over 2010 and reached 2 million; 
• The rate of new visitors increased 14% and the length of the user session on the website increased 5% to 14 minutes; 
• The special “55 iPad Lottery” campaign for corporate real estate brokers was organized; immediately after the campaign,
an iPad app was introduced for real estate brokers as an important channel to continue communications; 
• The “TIK TIK 5th Anniversary” promotional campaign was organized, and also included radio, outdoor (on-bus) and display
advertising. About 85% of the 150,000 visitor sessions gained at the end of the campaign were from new visitors. 
• As of July, the site’s social media channels including Facebook and Twitter were visited by more than 330,000 visitors during
five months.

The 2012 targets of hurriyetemlak.com include:

• To encourage users to comment and have a voice in the website interactively and to raise user satisfaction by giving away prizes
through social media campaigns and to boost traffic from social media; 
• To increase Facebook ads synchronized with social media campaigns and their content; 
• To enrich the editorial content; to upgrade the visual display of Emlak Yaşam pages with rich content and industry studies made in collaboration with business partners; to respond to questions posed by individual and corporate users; to establish an interactive structure; to classify the newsletters in two groups as individual and corporate and to make special mailings to target subgroups; 
• To establish business partnerships for content, revenue and offerings by collaborating with in-group and non-group third parties (e.g. Evim.net, Evmanya, Ekolay); 
• To launch location based iPhone applications with features exclusive to the platform.

 

           www.yenibiris.com.tr

           Yenibiris.com’s goal is to become the landing page for both job seekers and employers for Turkey’s business world. Its mission is to        provide added value by applying its innovative ideas via up-to-date technologies through shaping the labor market.


Yenibiris.com constitutes an interactive platform among employers and job seekers, which facilitates recruiting. Yenibiris.com functions as an intermediary for corporations to aid them in their candidacy search and to develop related HR consultancy and evaluation strategies.

The 2011 operational highlights of yenibiris.com are presented below:

• Design and product based improvements were made on the employer page; 
• Seven Facebook fan pages, a Twitter page and a viral video campaign were launched to boost traffic from social media and to reach individual and corporate target users; 
• The mobile page was renewed to ensure full functionality on all mobile devices; 
• The sales team focused on competitors separately as telemarketing and field sales teams; 
• Collaboration with authorized sales offices and mass purchasing companies was established to create new sales channels; 
• The total number of CVs on the site increased from 11.5 million (as of December 2010) to 13 million as of December 2011.

The 2012 targets of yenibiris.com include:

• To launch a new job seekers site; 
• To include the mobile website to double as an iPhone/iPad app, and to attract users to the mobile website through announcements; 
• To organize an advertising campaign, followed by campaigns to increase awareness, use and the number of applications mostly in digital and social media; 
• To launch the insankaynaklari.com and kariyer.com websites.

 

www.hurriyetoto.com

The operational highlights for hurriyetoto.com in 2011 included:


• Third party collaborations were developed and business partnerships with Kanal D, Ekolay, and later with CNN Türk were initiated; 
• An association with Tramer, an auto insurance information center, was established; an inquiry on the damage history of the vehicle on ads was made for the first time on hurriyetoto.com portal; 
• Packages with elcometers were prepared to support in store-sales; 
• A content partnership was made with the Autoshow test almanac; 
• 0-km data were updated.

The 2012 targets of hurriyetoto.com are presented below:

• To enhance interactivity, increase traffic from social media and encourage users to comment more frequently and have a voice in the website; to organize campaigns on social media to ensure user satisfaction through promotional giveaways; 
• To establish business partnerships with third parties, attract visitors through different channels and enrich the website content; 
• To launch mobile pages.

 

www.hurriyetkiyasla.com

Hurriyetkiyasla.com, online business model widely used by Western European and American consumers for a long time, was
launched in December 2009. Its mission is to compare financial instruments. Comparison of financial instruments such as consumer
credits, credit cards, deposits, gsm and internet tariffs, etc. are presented to users. In this respect, thanks to the website’s
highly-developed technological infrastructure, consumers can compare those prices and tariffs that they have difficulty in
calculating objectively and make an online application to the product that is the most financially favorable.

2011 operational highlights of hurriyetkiyasla.com include:

• An airline tickets section was beta launched to enable users to compare ticket prices and a business partnership with Biletall.com was established. A new line of business, exclusively for ticket sales, was created to generate commission income on flight ticket sales. 
• In the loan and airline sections, the Company established business partnerships with Şekerbank, Garanti Bank (consumer loans), Societe Generale-Kredi Ver, Omega Information Technologies (ttnet, biri, uydunet), Doping ADSL, DD Mortgage, Türknet and Biletall.com for different product categories.

The 2012 targets of hurriyetkiyasla.com include:

• To partner with Piyasanet, the finance channel under the umbrella of hurriyet.com.tr; to upgrade the broadcasting activities of Piyasanet TV which presents videos on information and analysis of the finance sector, loans, GSM tariffs and similar comparisons and expert recommendations; and to make Hürriyet, which has a highly reputable position in economics journalism, an authority also in the area of financial services; 
• To develop an application specific for mobile devices.

• Following a change in management, sales and advertiser communications were discussed in detail, the total number of members was found to be 440,000, the membership system was completely renewed and the improved website saw traffic increase fivefold. 
• The Company decided to continue publishing Yeni Anne (New Mother) magazine and discontinue Yeni Hamile (Newly Pregnant). The magazine design and content was changed completely based on the strategy consistent with A-B group target. 
• Facebook and Twitter accounts were created and operated aiming to gain new members and to boost traffic. 
• The strategy on the integration of Hürriyet Aile with hurriyet.com.tr was developed to attain higher traffic and to create enriched content; links were created to relevant news stories on hurriyet.com.tr. 
• The iPhone application containing all Hürriyet Aile categories was launched.

www.hurriyetaile.com

• Following a change in management, sales and advertiser communications were discussed in detail, the total number of members
was found to be 440,000, the membership system was completely renewed and the improved website saw traffic increase fivefold. 
• The Company decided to continue publishing Yeni Anne (New Mother) magazine and discontinue Yeni Hamile (Newly Pregnant).
The magazine design and content was changed completely based on the strategy consistent with A-B group target. 
• Facebook and Twitter accounts were created and operated aiming to gain new members and to boost traffic. 
• The strategy on the integration of Hürriyet Aile with hurriyet.com.tr was developed to attain higher traffic and to create enriched content; links were created
to relevant news stories on hurriyet.com.tr. 
• The iPhone application containing all Hürriyet Aile categories was launched.

The 2012 targets of hurriyetaile.com include:

• To convert the mother and baby-focused portal structure of the website into a center of content and community services for women, lifestyle, children related issues.

 

             www.yakala.co

            As a pioneer candidate among deal sites, yakala.co has become a closely followed portal in this category. The site ranked  
            as fourth among deal sites in Turkey although it only launched in late 2010.

 

The 2011 operational highlights of yakala.co include:

• Bursa, Adana and Antalya city deals were launched and various opportunities in dining, activities, products and similar areas were offered to members. 
• Total site membership reached 860,000. 
• The Company sponsored concerts and art activities for marketing purposes in order to enhance brand awareness and gain members.

The 2012 targets of yakala.co include:

• To strengthen its market position; 
• To increase the membership to 2 million; 
• To increase turnover by offering more category-based opportunities to consumers and keeping the opportunities on the website for a longer period of time; 
• To improve the consumer shopping experience and to increase customer loyalty; 
• To create new products/service areas.

 

www.yenicarsim.com

This website serves as an online shopping center that provides the opportunity to shop safely from real stores, on a 24/7 basis,
by browsing and trying out the products. Yeniçarşım is an online marketplace, an e-commerce platform where the consumers
and sellers meet. All companies that conduct business offline and that have products to sell can open a shop on yeniçarşım.
The priority target group consists of medium-scale tradesmen who “operate” online stores.

The 2011 operational highlights of yenicarsim.com include:

• The site’s beta opening was in September, followed by the launch of the Yenicarsim.com Scuba Diving World Record with Cem Karabay in Istanbul in October. The event was reported in various newspapers, magazines, websites and on TV programs. The aim of the event was to generate awareness of the new website and to ensure brand recognition while attracting new members. 
• As of end-2011, the site had 500,000 monthly visitors, 15,459 members, 34,697 registered email addresses; in addition, the site’s Alexa ranking was 626.

The 2011 targets of yenicarsim.co  include:

• To increase the number of stores to cover all product categories; 
• To create Brands Avenue and to establish a shopping mall within the platform with leading dealers and brands; 
• To earn rent from the online stores; 
• To create themed marketing campaigns to gain membership and to increase traffic; 
• To launch a mobile application; 
• To initiate sales of advertising space at suitable areas within the website.​